SOMA

Pushing modern Thai cuisine with ambition and edge. Soma needed to build a drinks program and identity that supported the food’s intensity.

Date
Nov 14, 2025
Services

Venue concept

Outlet strategies

End to end support

Benchmarking

Project Description

SOMA is a Bangkok restaurant pushing modern Thai cuisine with ambition and edge. Studio Ryecroft is tasked with beverage programming, building a drinks identity that supports the food’s intensity and the room’s social pace, while staying achievable in the current footprint and back-of-house constraints. Our approachis phased: what can be delivered immediately at a high standard, and what we can grow into as capability and equipment expand. In the near term, that means tight menu architecture, clear flavour logic, and prep that is robust under service pressure. We focus on drink styles that travel well across a busy restaurant: fast-to-produce builds, repeatable specs, and a bar that can keep up with the pass. The second phase is about progressive development: more technical builds, deeper fermentation and clarified components, and a broader library of house signatures once the team and lab capability are ready. Across both phases, the job is the same: protect consistency, protect pace, and make sure the beverage programme feels like it belongs to SOMA, not imported from elsewhere.

Instagram:

instagram.com/soma.bangkok/

 

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