A non-alcoholic programme, built to give guests a serious alternative that carries the same intent, build quality, and visual appeal as the main cocktail list.

Programme Concept
Zero Edit Playbook
Drink Development
Outlet strategies
Implementation
Benchmarking
ZeroEdit is Marina Bay Sands’ non-alcoholic programme direction, built to giveguests a serious alternative that carries the same intent, build quality, andvisual appeal as the main cocktail list. Studio Ryecroft’s role has been tosupport programme development in a way that can scale across a complexoperation: recipes that hold, specs that train well, and builds that remainconsistent between teams, venues, and service peaks. The focus is not“substitution”; it is creating drinks with structure, texture, and length,using the same discipline you would apply to a flagship cocktail.
We work onthe foundations that protect consistency: ingredient standards, batchingguidance, dilution and temperature control, garnishing rules, and the languagethat frames the drinks properly for guests. We also help align the programmewith commercial realities, ensuring it performs as a revenue-driving offerrather than a token add-on. The output is a non-alcoholic set that reads withconfidence and feels fully part of the Marina Bay Sands drinking culture.
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