ZeroEdit is Marina Bay Sands’ non-alcoholic programme direction, built to give guests a serious alternative that carries the same intent, build quality, and visual appeal as the main cocktail list. Studio Ryecroft’s role has been to support programme development in a way that can scale across a complex operation: recipes that hold, specs that train well, and builds that remain consistent between teams, venues, and service peaks. The focus is not“substitution”; it is creating drinks with structure, texture, and length, using the same discipline you would apply to a flagship cocktail.

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We work on the foundations that protect consistency: ingredient standards, batching guidance, dilution and temperature control, garnishing rules, and the language that frames the drinks properly for guests. We also help align the programme with commercial realities, ensuring it performs as a revenue-driving offer rather than a token add-on. The output is a non-alcoholic set that reads with confidence and feels fully part of the Marina Bay Sands drinking culture.

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